Blog Archives

OkCupid’s Latest ‘DTF’ in Ads That Are Like Little Works of Art

Written on January 4, 2018 at 10:37 am, by

OkCupid is DTF, but not like that. The dating site rethinks that blunt old acronym, originally meaning “down to fuck,” by making it the centerpiece of a new campaign from Wieden + Kennedy New York—with the F word replaced by dozens of enlightened alternatives, leading to phrases like “down to feel fabulous,” “down to forget our baggage”Continue Reading

Marketing Heroes Having a Conversation

Written on April 2, 2016 at 11:38 am, by

So everyone has their super heroes in life, people they look up to and get inspired by. I found out about Gary V in my previous company where my manager told me to google him because he is the “Social Media Guru”. Ever since then I’ve been listening to his #AskGaryVee show and following himContinue Reading