- The ability to write excellent, flexible copy and apply it to various mediums – blogs, ebooks, ads etc
- An understanding of data and metrics and how to make decisions based on it
- Creativity – the ability to create campaigns that include a creative angle across channels
- Technical skills – HTML/code, image creation software, CMS etc
- Social media – growing a relevant audience, using social ads, best practice communication
- Digital advertising – the Google suite, retargeting, programmatic and so on
- CRO – an understanding of marketing psychology, effecting decisions, the conversion process etc
- SEO – how search works and how to affect it
