1. The ability to write excellent, flexible copy and apply it to various mediums – blogs, ebooks, ads etc
  2. An understanding of data and metrics and how to make decisions based on it
  3. Creativity – the ability to create campaigns that include a creative angle across channels
  4. Technical skills – HTML/code, image creation software, CMS etc
  5. Social media – growing a relevant audience, using social ads, best practice communication
  6. Digital advertising – the Google suite, retargeting, programmatic and so on
  7. CRO – an understanding of marketing psychology, effecting decisions, the conversion process etc
  8. SEO – how search works and how to affect it